Alex is committed to providing a seamless, elevated experience for every client. Where possible, he brings a director’s chair and professional lighting that mimics natural daylight ensuring the most accurate conditions for makeup application.

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Before beginning, Alex takes the time to understand your vision. Together you'll discuss your desired look, review any reference images, assess your skin type and go over allergies or concerns. This ensures Alex and yourself are aligned and working towards a result that makes you look and feel your absolute best.

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With over 13 years of industry experience, Alex considers every detail from lighting and weather to skin prep and product performance. He uses a curated range of skincare tailored to your needs, helping the makeup feel lightweight, comfortable and long-lasting.

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Most importantly, he want you to feel relaxed, heard and confident throughout the process. The preparation should be just as enjoyable as the occasion itself adding to the excitement of your day.